I’m feeling a little down about all of my social media/blogging/website-optimization efforts to market and start a law firm. I’ve been focusing almost exclusively on legal internet marketing for near four months now and it has become all consuming. To be honest, it is exhausting. I have begun to ask myself: to what end?
The easy answer to that question is that I am doing this to have a career, feed my family, and feel good about myself because I have marketed my law firm which has enabled the right people to hear me and, of course, hire me.
But, then there is another question: does all of this internet legal marking work? Well, yes – depending on what you mean by the term “work”.
I have gotten a lot of hits on this blog. I have gotten more traffic to my website than I otherwise would have without my marketing efforts. However, a lot of this feels empty. I’m doing my best to give solid advice on here but one begins to wonder what solid advice is.
I think my point is that I worry that young attorneys will take me too seriously and fail to do a good job as lawyers. I’m afraid somebody will think legal marketing is more important than being a good lawyer. Believe me, if you have practiced law for any time at all, you know it’s a jungle out there. You know that being a lawyer is difficult for many reasons. I hope you know that practicing law takes hard work, long hours, and plenty of difficulties and possible malpractice lawsuits.
Additionally, I hope you know that getting clients is not terribly difficult. However, being a good attorney is. If you don’t know what you are doing, don’t start a law firm.
There, I said it. Don’t start a law firm unless you have some legal experience and can represent your clients with a high standard of excellence and zeal. If you came here for advice and read this silly little piece of internet cheapery, I hope that message hits home.
Now that I’ve gotten that off my chest, I wish all of you the best of luck.