Starting a Law Firm | Law School Start-Up Incubators

Law schools around the country have apparently woken up to the fact that many young attorneys are going out on there own and starting a law firm.  Perhaps its the economy. Perhaps the schools are listening and finally offering practice advice instead of dogmatic case law training.  What ever the reason, I say it’s a good thing.

Karen Sloan at the National Law Journal reported law schools across the country are now starting law firm start-up incubators.  In the article, Sloan discusses how a young attorney, Yogi Patel, has joined the City University of New York’s (CUNY) program that encourages providing low-cost legal service to the underserved communities.  CUNY offers lawyers a support staff, low rent office space for up to two years, and a network of solo practitioner mentors while lawyers start their own law firms.

According to Sloan, CUNY is not alone in having a law firm start-up incubator.  There are many other schools across the country who have or are starting these programs.  Although, interestingly, it appears the larger, more prestigious schools like Harvard are not interested in spending money on these types of programs.   For smaller schools, the impetus behind the move appears to be the economy.  The National Law Journal Article has this interesting quote from Dana Morris, assistant dean for career development at Maryland Law:

“Looking down the line at the economy, we knew we would have more students looking at going solo, and we were looking for ways to creatively meet that need . . . We absolutely did this in response to the economy.”

It is no secret that the economy is forcing a lot of lawyers to look toward starting their own law practice.  From my view, there has been a veritable explosion of law firm start-up related blogs and websites in the last three years (yes, I’m one of them).  This is probably much different from what Carolyn Elefant at MyShingle.com experienced when she started her much-read blog.  In the article, Ms. Elefant has some interesting perspective on the issue.  I, for one, am glad that law schools are finally taking notice and it is great that law schools may be changing their ways.

I do, however, wonder about the “serving underprivileged communities” aspect of the law school programs.  Does this mean that the students are operating as quasi-legal-aid-providers?  If so, these programs are not doing a whole lot that is new or different.  Most law schools have a clinic program where second and third year law students learn how to practice law while a faculty member (mentor) oversees their efforts.  To my knowledge, the law school clinics often serve those who could not otherwise afford an attorney.

Law school clinics and serving those that cannot afford legal services is great.  Society needs it.  I wonder, though, if these students are really getting a good idea of what law practice is like.  Working as an associate attorney at a busy, general practice law firm is much different than working for a legal aid clinic.  Dealing with clients who can afford your services is much different than working for those who cannot.  The issues that lawyers at private law firms work on are often very different from legal aid clinic services.  I have done work for both the borderline poverty level client and for the very rich client.  I can tell you, the issues are very different.

Ms. Sloan’s article didn’t discuss whether these students are eventually allowed to broaden their practice scope.  I imagine that there is some kind of contractual tie-in, where the lawyers agree to serve the low-income community for a number of years.  I have no problem with that.  However, I fear that these lawyers may get stuck in practice areas and serving only a segment of society.  If that is what they want to do, great, more power to them.

There are many ways to start a law firm.  If you can get your current or former law school to sponsor you and pay for stuff, you should jump on that deal right now.

Starting a Law Firm | Online PR and News Releases

I’ve been noticing a lot lately that attorneys are announcing the opening of their law practice on online public relations web sites.  It appears that the purpose of the public relations web sites is to distribute it to other online sources and feeds.  The idea is very similar to the Associated Press (AP) news releases.

For instance, I subscribe to a Google newsfeed on starting a law firm.  I get updates daily on what is going on around the web related to opening a law practice.  Most of the articles are boilerplate, but I occasionally get something pretty useful.

When I get something useful, I try to share it with my blog readers.  Today there was a announcement by 28-year-old, Carl A. Taylor, III, that he was leaving his law firm job to start a law firm.  I was impressed for several reasons:  (1) he is young (28), like me (31), and (2) that he had his own press release.  I want a press release.  Not only that, but the article is well-written.  It is very much akin to an AP news release.

However, digging a little deeper, I noticed that the press release was distributed by PR Web – an online public relations and news release service.  PR Web is set up solely for the distribution of organic press releases.  It appears that you can write and distribute your own articles.  Pretty useful, I should think.

Maybe I am just behind the times, but I hadn’t thought of this yet.  Most law firm start-up advice sources recommend making some kind of a press release, but I wasn’t sure how. When practicing law in Indiana, I received several such annoucements from local attorneys who had just started their own firms.  However, those announcements were on letterhead and were sent to me in the mail.  The online press releases are different – they reach a much larger audience.

From my review of the PR Web website, it looks legitimate and well done.  There is a catch, it costs money.  There appear to be four different plans to choose from:  Basic, Standard, Advanced, and Premium.  Th Basic being one, simple press release.  It costs $80.00.  Is it worth it?  I don’t know, I haven’t done it.  I will say, however, that Carl Taylor III’s press release got to me.  Did I mention that he is in New Jersey and I am in Minnesota?  Seems to be pretty good distribution to me.

A more pertinent question may be:  is it necessary to issue a press release when you start a law firm?  It seems a little over-zealous to me.  But, my general opinion is that all news is good news.  In other words, it can’t hurt to get your name out there as much as possible.  Getting your name from New Jersey to Minnesota for $80.00 seems like a good deal to me.

What I am wondering now is how many press release websites are out there and what is the general pricing?  Are there any free sites?  Are there different options?  These are all question I don’t have answers to, but it appears clear that public relations and news releases on the web are an avenue I need to explore.

Starting a Law Firm | Law Firm Search Engine Optimization: Bing or Google?

As a follow up to my previous post about search engine optimization about starting a law firm, I wanted to share some interesting news.  Apparently Microsoft’s Bing has teemed up with China’s major search engine, Baidu.

The search engine prognosticators appear to feel that this is a major step for Microsoft to compete with Google.  As I posted, Google still has a large market share in the search engine department, but Bing has been making in-roads.

It may just be me, but I don’t tend to focus on Bing much for law firm search engine optimization purposes for my website, flanderslawfirm.com.  Maybe I should?

Starting a Law Firm | Estate Planning Blogs

As I’ve discussed, my current legal marketing plan includes a lot of internet marketing. That means I have a lot of reading and writing to do and it is tough to come up with ideas about what to blog about.  That is where good lawyer blogs come into play.

What I don’t want to do here is make a complete list of all the lawyer blogs I like and currently utilize on my Google Reader.  What I will say is that many of the blogs I follow fall into two categories:  (1) lawyer start-up & practice tips blogs and (2) niche practice blogs in my practice area.  It took a lot of vetting, but I am very pleased with the information that I get from other solo attorneys.

I wanted to focus a little bit today on the blogs that I traditionally follow for my particular niche practice area – estate planning.  My practice focus includes family law and estate planning.  These two fields are often interchangeable and I find that a lot of family law clients need estate planning done or they have parents/siblings/relatives who are in need of estate planning.  Having a family centered practice means a lot of referalls if you treat your clients with the respect they deserve.

Without further adieu, here are my favorites for estate planning:

That is it for my current list.  All of them are very good, with, in my humble opinion, Ask Liza and Wills Trusts and Estate Prof Blog being the best.  Ask Liza is good for being diligent, helpful, and well written.  It is the kind of estate planning blog that every blogging attorney should model their practice related blog after.  The Prof Blog is exactly what it sounds like – a great blog written by a professor.  I participate in as much CLE as I can, but, for me, this blog keeps me up-to-date and feeling like I am on top of the law.

If anybody out there has specific blogs they like, I would appreciate a comment.  I’ll keep everybody updated on my reader list as it grows.  I will also talk about my specific starting a law firm reader list in a future post.

Starting a Law Firm | Associate Opening Practice Disbarred for Destroying Client Files

I wanted my readers to be aware of this case, Attorney Grievance Commission v. Gregory Raymond Keiner, where an associate attorney, in preparation for opening a law practice, was disbarred in Maryland for destroying client files and information from the law firm he worked at.

According to the grievance commission report linked to above, Keiner was an associate attorney at the Law Offices of Evan K. Thalenberg from 2002-2008.  He worked as a litigation associate in what appears to be a busy and successful lead paint, personal injury law firm.  The disciplinary commission opinion states that he was making $268,7000 in annual income in 2008 – the year he planned to leave the firm and open his own law practice.  He was attempting to bring clients with him and purposely falsified client files in the possession of the firm before doing so.  The opinion states that he deleted information such as the blood level toxicity reports on several children so that it appeared they did not have poisoning.  The opinion also states that from approximately June 2008 to March 2009, Keiner altered or deleted client documents and files in an effort to make it appear that the cases were weak in terms of whether his firm should handle them.  Three judges voted to suspended Keiner while the majority of four voted in favor of disbarment.  Keiner argued that his misconduct was caused by depression and alcohol dependency, but judges did not find that the dependency caused a “serious and debilitating mental condition.”

When I first read a article about the opinion at BNA.com I was surprised that an associate trying to start his own law firm would be disbarred for trying to take client files with him.  It seemed a bit steep.  But, when you go read the opinion, it becomes pretty clear that what Keiner was doing was in violation of Maryland criminal and ethical law and that his actions were, in my opinion, over-the-top unethical.

I wrote a post here in the past about opening a law practice and informing your clients of your move when you start a law firm or relocate to a new state.  There are clear rules on what needs to be done in this type of situation and the rules certainly have nothing to do with destroying client information and stealing client files from your old firm.

This case should be a lesson on what not to do for any attorney out there who is thinking about starting a law firm.

Starting a Law Firm | The Form File

Starting a law firm means working efficiently with your time.  After all, most practicing attorneys bill-by-the-hour and, at a certain point, using your time in most efficient fashion means earning more money.

To that end, most law firms have developed a system of using prepared forms.  The form file is a place where hard copies (or, as is more likely in this day in age, digital copies) are commonly stored.  Often, the the staff – paralegal, admin, and other support – will be responsible for the maintenance and storage of the forms file.

Examples of documents that would be in a form file in a family law practice are a Petition for Dissolution of Marriage, Summons, Certificate of Service, Petition for Provisional Orders, Petitions for Restraining Order or Domestic Relations Order.  All of these are documents that are used often in a family law practice.

Once the attorney has drafted these documents to his or her liking and in compliance with the law, the forms can be saved and stored for future use.  The forms will have the basic legal information that must be in every document.  For example, a Petition for Dissolution of Marriage will contain things like a caption, the cause number, jurisdictional requirements, a general statement for reason for divorce (“irretrievable breakdown”) and other pertinent legal information.  As an aside, if you are not sure what is required in a specific form, your local law library is sure to have many such forms in horn books or pre-prepared for the general public.  The forms will not contain basic client information like names, addresses, age, date of birth, social security numbers, etc.  That information can be plugged into the form by staff after the initial client interview.

I often conduct the initial client interviews when the client first comes in.  Assuming the client is going to hire me and pay me a retainer, I either take down their information myself or have someone on the staff do it.  I also have pre-made intake forms that ask basic client questions like name, address, etc.  Once I have conducted the interview, I will then ask the staff member to make a basic divorce form packet for me so that I can review it and then file it with the court.

Using the form file in this way saves a great deal of time and is very efficient.  The client is also happy because his legal documents get prepared quickly and he can sign the documents quickly. Using a forms file also means that you prepare documents more quickly and may be able to meet a quickly approaching court deadline – like a statute of limitations. Attorneys certainly do not want to be working from scratch when they are under a tight deadline.

Knowing how to work quickly and efficiently is the name of the game.  Knowing how to start a law firm and what it takes is an essential part of running a thriving law practice.  Over time, efficiency becomes more and more important as your schedule gets busier and busier.  Being very busy is a blessing and curse.  However, having a forms file will always be a good thing.

Starting a Law Firm | Search Engine Optimization and Keywords

As I’ve discussed previously, a big part of marketing a start-up law firm is the use of the internet and search engine optimization.  When I say search engine, I mean Google.

According to one source, Google has an approximately 65% market share on search engine use.  I know Google is  my search engine of choice.  Furthermore, they appear to be set to be a major player in the smart phone market with their recent purchase of Motorola.

What does this mean for starting a law firm and marketing?  It means, that Google is important and you need to pay attention.  With their new foray into smart phones, you can bet that the Android operating system will be in high demand and will be a serious player in the market.  I’ve read a lot of articles which say that smart phone/cell phone operating systems are the future of computing and internet use.  Check out this post by MyShingle author, Carolyn Elefant, on making a legal marketing app. for smart phones.

There are a lot of lawyer blogs out there, and here is is the main reason why:  they help with search engine optimization.  Blogging about your chosen practice area creates an immediate link-back structure for advertising your law firm.  It is really that simple.

The main reason I blog is for marketing purposes.  This blog is not so good for marketing and I would call this a pet project.  It is something I enjoy doing and it does give me some link-back potential.  My other practice area related blogs are my main marketing sources.

My keywords are family lawyer and/or estate planning lawyer.  Those are basic terms.  I can branch out with other terms – and I do – but Google Keywords has told me that those are terms that people in the Minneapolis metropolitan area actually use.  Go to Google Keywords (Adwords now) and do some basic research on your particular practice area (New York, Miami, small town USA) and the drill down your search terms related to your niche practice (family, personal injury, etc) and you will see what people are searching for.

Once you figure out what your niche practice area is (mine is family law and estate planning) you use your area and start blogging with your keywords.  I’ve set up several legal blogs which market towards my practice area.  My task now is to put more work into them to start building keywords, links, and content.   Eventually, if I do it right, this will result in a high rank on the first page of Google, Bing, Yahoo, etc.  That should also lead to telephone calls and new clients.  That’s it.  Pretty simple.

The hard part is blogging and blogging well.  Adding content and fresh articles to blogs is tedious work at times.   I’ve written about legal blogging for business and discussed why it is work.  Try it.  You better like writing.

Starting a law firm means going out of your way to do what it takes.  It’s a long slog and blogging is a big part of it.  The light at the end of the tunnel is that maybe you will build up a practice that means you don’t have to blog all the time.  Or, maybe you will enjoy the blogging/marketing aspect so much that new career opportunities will open up.  I can confidently say that I could probably get paid to build lawyer websites and do search engine optimization for firms.  It is a nice skill to have.

At the end of the day, lawyers need to be cognizant of the power of blogging, search engine optimization and the use of keywords.  Believe me, there are lots of lawyers doing this stuff already and it will become the future of legal marketing.  I don’t know about you, but I am going to catch the wave and try to be a front-runner.

Starting a Law Firm | If You Had a Do-Over, Would You Choose Law School?

If anybody would like to post on this topic, I’d welcome the discussion.

I was combing through the ABA blawg listings when I came upon a popular article listing link. Doing a quick perusal on what was popular, I noticed an article that asks “if you had to do it all over again, would you choose law school?”  Certainly an interesting topic.

Now, I generally hate these kinds of backward thinking, retrospective articles or blog posts. They cheapen things.

I will admit don’t always like practicing law.  At times I have hated it.  There is nothing I hate more than a client who calls constantly for no other reason than to have someone to yell at.  That sucks.  I also hate opposing counsel who seem to enjoy rubbing my nose in the dirt because they can. That sucks.

But, I refuse to look back on my decision as a mistake.  Practicing law can be a lot of fun.  I don’t have any experience as in-house counsel or working in the public sector.  I’ve never been a prosecutor.  I don’t know much about politics.  But, all that stuff sounds interesting – and it’s out there if I want it.

For now, what I do want is to run the show.  I want to build something.  I want success and I want failure.  That is life.

I was riding my bike this morning and I had the thought:  “if BIGLAW offered me $100,000 right now to come work for them, would I take it?”  The answer, I am happy to say, was emphatically “no”.  Furthermore, the answer is no because I still like being a lawyer.  I will admit that I have only been at this for 3+ years, but I get a lot of satisfaction out of somebody coming into my office, asking for my advice, paying a retainer, and letting me be of service to them.  What other professions gets to do that?

Talking with my family members who are not attorneys, I know that they don’t always like their jobs.  I know they have also had some bad jobs where they are mistreated, bored, under-paid, and over-worked.  Guess what?  They are not lawyers.  They are just people grinding it out and using their chosen degrees.  I’ll be the first to admit, work can suck.  Plain and simple.  As my dad says, work is a four letter word.

Despite all of this, I can honestly say that I am excited about starting a law firm and trying my darndest to make it.  Maybe I won’t.  Maybe I will give up and regret the decisions I have made.  But, I doubt it.  There are times in life when you get that little feeling that what you are doing is right.  I know that, for me, starting a law firm is right for me and having a law degree was a good decision.

So, let’s here from you:  would you choose law school again?

Starting a Law Firm | Social Media For Lawyers

As a legal blogger and somebody who is still wrapping his mind around the virtual world, I wanted to clue readers in on a great article in the Minnesota Bench & Bar on Social Media for Lawyers.

I don’t have much to say other than it’s a good article on the issues (confidentiality, conflict of interest, possible litigation) involved with lawyer use of social media.  I won’t add commentary, go read the article for yourself.

Starting a Law Firm | Choosing a Practice Area Update

While waiting for bar exam results and scouting out other attorneys and law firms in Minneapolis, I realize I have some hard decisions to make before starting a law firm.

My wife, son, dog, and I are currently running our little family-base-camp out of Cannon Falls, MN.  She is a new doctor in town and I am currently a stay-at-home-dad and part-time blogger.  About the only thing I can do right now is reasearch and blogging for my chosen practice areas.

So, as part of my research into office spaces and specific areas where I can set-up shop, I realize I have A LOT of choices to make.

Some of my tough choices include:  which county is the best for my family law/estate planning practice?  Is a specific metro area better?  Should I try and have an office in a smaller town but advertise for the bigger town market?  Is there a median income range I should be going after for family law?  Does any of this matter?

In the effort to answer those questions, my wife an I are also trying to find a permenant home for our little family.  Cannon Falls is probably not an option as it is small and only has two deeply entrenched attorneys in town.  Plus, I don’t want to be a small-town attorney.

But, there is this wonderful little community close by called Northfield.  There are about 20,000 citizens, but there are also two fairly large liberal arts colleges in town:  Carleton College and St. Olaf.  It is also only about 30 minutes from the big city.

Fairfield is very pretty and has a cool eclectic mix of small town charm with the big city (Minneapolis/St. Paul) only minutes away by highway.

Another interesting (bad?) thing:  Fairfield appears to have A LOT of attorneys.  I counted over 25 attorneys in this small, 20,000 person, town.  Is it over saturated?  I don’t know.

Fairfield does have two campuses which likely means some criminal defense work.  There are also several nice manufacturing businesses in town, including the cereal-giant Malt-O-Meal.  These companies surely need attorneys.  I also noticed several general practice and family law specific practices.

Fairfield also sits on the border of Rice and Dakota counties in Minnesota.  Cannon Falls (15 miles from Fairfield) is in Goodhue County.  To me, this means that Fairfield has the potential to have a practice area of three different counties – which is a good thing.

So, at the moment, in my research into specific metropolitan areas where I can start a law firm, I have a new option:  Fairfield.  I like university towns.  They provide culture and interest in ways other towns do not.  Plus, I’m a sucker for liberal arts – I’m an English major by heart.

I’ll be sure to keep this blog updated on my decisions, but Northfield is definitely an option for starting a law firm.